ABOUT THE FOUNDER

Originally from Tokyo, Japan, Dr. Mirei Takashima Claremon is a global citizen, behavioral scientist, and cross-cultural consumer insights expert based in Los Angeles, CA. She is passionate about building a better future for people and the planet, and is leading the Behavioral Sustainability movement—a movement that leverages insights from behavioral science and cross-cultural research, and takes a more inclusive and holistic perspective on sustainability. She strongly believes that to create a more sustainable world, it is critical for policymakers, business leaders, and other movers and shakers to understand human behavior for the better. To learn more about this topic, read her thought pieces here.

In her work, she strives to bridge the gap between academia and business, East and West, and people and planet. She is currently working on a book that introduces the concept of Behavioral Sustainability, in which she argues that we need to take a more holistic, cross-cultural perspective when tackling sustainability issues including climate change, environmental racism, and extreme inequality. She is also the Director of Behavioral Sustainability at Global Green, an international nonprofit that understands and tackles climate change as both an environmental and social issue, and is leading the Glocal Changemakers Program. When time allows, she teaches “Stakeholders and Engaging Communities” and “Humans as a Solution - Creating Positive Behavioral Change” in the Sustainability Program at UCLA Extension.

Her academic research and prior consulting work focused on understanding the cross-cultural differences between Asian and Western consumers, particularly in terms of what drives consumer brand loyalty, engagement, and choice.

As a thought leader on marketing & communications strategy and consumer insights in Asia and the U.S., she has presented at conferences around the world, and has published multiple articles on these topics. She earned her BA in Psychology from Cornell University, and her PhD and MBA from the UCLA Anderson School of Management. She also earned her Certificate in Sustainability from UCLA Extension. She is on the Board of Directors for the Bresee Foundation, a board member for the Waves of Change Forum, and serves on the advisory council for GetGlobal. She is also a member of the International House of Japan, Asia Society, and the Los Angeles World Affairs Council.